Pelatihan Foto Produk Pada UMKM Bu Erni Di Desa Mojotengah Kecamatan Bareng Kabupaten Jombang

Authors

  • Allya Almuqrhoina Fajri UPN “Veteran” Jawa Timur, Surabaya, Indonesia
  • Regita Ayudhea Permata Putri UPN “Veteran” Jawa Timur, Surabaya, Indonesia
  • Agus Widiyarta UPN “Veteran” Jawa Timur, Surabaya, Indonesia

DOI:

https://doi.org/10.55338/jpkmn.v4i3.1197

Keywords:

Pelatihan, Foto Produk, Teknik Fotografi, UMKM, Desa Mojotengah

Abstract

Photography has developed so that it has progressed and has become one of the important needs for human lives Photography can open opportunities in the business world, one of which is to support product marketing. Mojotengah is one of the villages in the Bareng District, Jombang Regency. Mojotengah Village which offers high quality local products made by MSMEs. The problem that arises in this case is the lack of skills of MSME actors in taking attractive photos of their products. Apart from that, due to the lack of interesting tools or properties in taking photos. This product photo training was held with the aim of improving participants' ability to take product photos correctly so as to attract more buyers' attention. This product photo training uses the PALS method and is carried out in several steps .Then these MSMEs create social media accounts for marketing purposes and product photos are then advertised on social media accounts belonging to MSME actors. The results obtained from this training were that this training was enthusiastically attended by MSME actors and there was an increase in product sales because the results of new product photos managed to attract the attention of more buyers.

Photography has developed so that it has progressed and has become one of the important needs for human lives Photography can open opportunities in the business world, one of which is to support product marketing. Mojotengah is one of the villages in the Bareng District, Jombang Regency. Mojotengah Village which offers high quality local products made by MSMEs. The problem that arises in this case is the lack of skills of MSME actors in taking attractive photos of their products. Apart from that, due to the lack of interesting tools or properties in taking photos. This product photo training was held with the aim of improving participants' ability to take product photos correctly so as to attract more buyers' attention. This product photo training uses the PALS method and is carried out in several steps .Then these MSMEs create social media accounts for marketing purposes and product photos are then advertised on social media accounts belonging to MSME actors. The results obtained from this training were that this training was enthusiastically attended by MSME actors and there was an increase in product sales because the results of new product photos managed to attract the attention of more buyers.

Downloads

Download data is not yet available.

References

BPS Kab. Jombang. (2020). Jumlah Penduduk Menurut Desa, Kelurahan, dan Kelompok Umur 2019. Jombangkab.Bps.Go.Id. https://jombangkab.bps.go.id/statictable/2020/08/18/5912/jumlah-penduduk-menurut-desa-kelurahan-dan-kelompok-umur-2019

Fauzi, S., & Lina, L. F. (2021). Peran Foto Produk, Online Customer Review Dan Online Customer Rating Pada Minat Beli Konsumen Di E-Commerce. Jurnal Muhammadiyah Manajemen Bisnis, 2(1), 21. https://doi.org/10.24853/jmmb.2.1.21-26.

Firda, Z., Tamaja, P. M. P., Agustin, N. I., Saputro, T., & Sumartik. (2022). Implementasi Inovasi Branding Batik Celup Dan Jamu Sebagai Produk Unggulan Umkm Desa Kenongo. 3(1), 252–258.

Nugraheny, D., Pujiastuti, A., Sudaryanto, S., Wintolo, H., Agustian, H., Aryanto, S., Indrianingsih, Y., & Honggowibowo, A. S. (2022). Pendampingan dan pelatihan cara pengambilan foto produk UMKM untuk pemasaran di media sosial. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 5(1), 23–30. https://doi.org/10.28989/kacanegara.v5i1.1017

Nurcahya, E. D., Prameswari, C. R., & Munir, M. S. (2022). Pelatihan Foto Produk Umkm Kabupaten Pacitan Sebagai Upaya Peningkatan Kualitas Promosi Di Media Sosial. Adimas: Jurnal, 2019, 79–86.

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jibeka, 11(2), 46–53. https://media.neliti.com/media/publications/publications/262638-pengaruh-sistem-pemasaran-digital-market-d97b4aea.pdf

Purwanto, Y. S., & Veranita, M. (2018). Pelatihan Fotografi Dasar Bagi Pelaku Usaha Kecil Dan Menengah (Ukm) Kecamatan Lengkong Kota Bandung. Dharma Bhakti Ekuitas, 2(2), 205–211. https://doi.org/10.52250/p3m.v2i2.74

Saptiyono, A., Watie, E. D. S., & Febriana, K. A. (2021). Pelatihan Fotografi Produk Bagi UMKM Kelurahan Gebangsari. Tematik, 3(1), 2775–3360. https://journals.usm.ac.id/index.php/tematik/article/view/3033

Servanda, I. R. S., Reno Kemala Sari, P., & Ananda, N. A. (2019). Peran Ulasan Produk Dan Fot Produk Yang Ditampilkan Penjual Pada Marketplace Shopee Terhadap Minat Beli Pria Dan Wanita. Jurnal Manajemen Dan Bisnis, 2(2), 69–79. https://doi.org/10.37673/jmb.v2i2.526

Setiadi, T. (2017). Dasar Fotografi: Cara Cepat Memahami Fotografi. Andi.

Setiawan, K. (2020). 89 Persen Konsumen Disebut Belanja Karena Pengaruh Konten Medsos. Bisnis Tempo. https://bisnis.tempo.co/read/1404306/89-persen-konsumen-disebut-belanja-karena-pengaruh-konten-medsos

Sudaryanto, ., Sajati, H., Kusumaningrum, A., Nugraheny, D., Aryanto, S., & Wintolo, H. (2019). Pendampingan Pemasaran Produk Menggunakan Instagram Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pathuk Gunung Kidul. KACANEGARA Jurnal Pengabdian Pada Masyarakat, 3(1), 61–68. https://doi.org/10.28989/kacanegara.v3i1.524

Downloads

Published

2023-08-09

How to Cite

Almuqrhoina Fajri, A. ., Ayudhea Permata Putri, R. ., & Widiyarta, A. . (2023). Pelatihan Foto Produk Pada UMKM Bu Erni Di Desa Mojotengah Kecamatan Bareng Kabupaten Jombang. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(3), 1739-1745. https://doi.org/10.55338/jpkmn.v4i3.1197