Strategi Pemasaran Online Berbasis Aplikasi Pada Kost Di Wilayah Pasundan Bandung

Adi Suparwo; Riris Roisah; Ani Solihat; Fitriyani Fitriyani

Authors

Adi Suparwo Universitas Adhirajasa Reswara Sanjaya
Riris Roisah Universitas Adhirajasa Reswara Sanjaya
Ani Solihat Universitas Adhirajasa Reswara Sanjaya
Fitriyani Fitriyani Universitas Adhirajasa Reswara Sanjaya

Keywords:

Digital Marketing Social Media STP boarding house rental business

Abstract

Online marketing or often called digital marketing is the most popular form of marketing used today by all business people. Because with the help of this technology it will make it easier for businesses to market their businesses without space and time limitations and can reach many potential customers in various regions in Indonesia. This also applies to the boarding house rental business. So the purpose of this service is to provide education and practice of creating social media platform accounts and websites to partners to develop a boarding house rental business. The methods used are observation, documentation, literature study, outreach, training, monitoring and evaluation. Previously, market analysis was carried out using STP (Segmenting, Targeting and Positioning) in order to find out the right form of online marketing. The results of community service activities, especially for partners, have changed in several aspects including knowledge about creating social media accounts consisting of Instagram, Facebook, Twitter, Tiktok and Email then the Website. Furthermore, social media accounts and web partners have been visited by many potential customers. And the boarding house is full.

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