Analisa Kesadaran Masyarakat Terhadap Polahidup Sehat Dengan Makanan Organik

Authors

  • Indra Setiadi Universitas Esa Unggul
  • Endang Ruswanti Universitas Esa Unggul

Keywords:

Kesadaran kesehatan, Kepedulian lingkungan, Inovasi konsumen, citra merk, niat beli

Abstract

Mengonsumsi makanan organik, secara empiris terbukti dapat menjaga asupan gizi dan membuat tubuh lebih sehat. Selain itu, mengonsumsi makanan sehat juga dapat menghindarkan diri terserang penyakit. Banyak hal positif yang diperoleh dengan saat menjaga pola hidup rutin mengonsumsi makanan sehat. Dalam penelitian ini, pengujian hipotesis dilakukan untuk mengetahui pengaruh kesadaran kesehatan, kepedulian lingkungan, inovasi konsumen, dan citra merk dapat berpengaruh terhadap sikap membeli makanan sehat. Pengujian hipotesis juga dilakukan untuk mengetahui pengaruh sikap membeli makanan sehat terhadap niat membeli makanan sehat. Begitu juga dengan uji hipotesis pengaruh niat membeli makanan sehat terhadap gaya hidup sehat. Dari hasil survey terhadap 202 responden yang berumur minimal 20 tahun keatas serta pernah mengonsumsi makanan organik menunjukkan, kesadaran kesehatan, kepedulian lingkungan, dan citra merk berpengaruh positif terhadap sikap membeli makanan sehat. sikap membeli makanan sehat berpengaruh positif terhadap niat membeli makanan sehat. Niat membeli makanan sehat juga terbukti berpengaruh positif terhadap gaya hidup sehat. Hal berbeda ditunjukkan inovasi konsumen berpengaruh negatif terhadap sikap membeli makanan sehat. Hasil dan implikasi menajerial dari penelitian ini telah didiskusikan dan dinilai memberikan pengaruh empiris baik teori maupun praktik.

Downloads

Download data is not yet available.

References

Daftar Pustaka

Abdullah, Z., Putri, K. Y. S., Raza, S. H., & Istiyanto, S. B. (2022). Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective. BMC Public Health, 22(1), 1–18. https://doi.org/10.1186/s12889-021-12480-3

Ali, A., Sherwani, M., Ali, A., Ali, Z., & Sherwani, M. (2020). Investigating the antecedents of halal brand product purchase intention: an empirical investigation. Journal of Islamic Marketing, 12(7), 1339–1362. https://doi.org/10.1108/JIMA-03-2019-0063

Alzubaidi, H., Slade, E. L., & Dwivedi, Y. K. (2021). Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness. Journal of Business Research, 122(October 2019), 685–699. https://doi.org/10.1016/j.jbusres.2020.01.017

Bagher, A. N., Salati, F., & Ghaffari, M. (2018). Factors Affecting Intention to Purchase Organic Foof Products Among Iranian Con_sumer. Academy of Marketing Studies Journal, 2(3), 1–23.

Canova, L., Bobbio, A., & Manganelli, A. M. (2020). Buying Organic Food Products: The Role of Trust in the Theory of Planned Behavior. Frontiers in Psychology, 11(October). https://doi.org/10.3389/fpsyg.2020.575820

Cheah, J. H., Sarstedt, M., Ringle, C. M., Ramayah, T., & Ting, H. (2018). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal of Contemporary Hospitality Management, 30(11), 3192–3210. https://doi.org/10.1108/IJCHM-10-2017-0649

Chen, L., & Yang, X. (2019). Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women. Health Communication, 34(11), 1369–1376. https://doi.org/10.1080/10410236.2018.1493416

Consuegra, D. M., Faraoni, M., Díaz, E., & Ranfagni, S. (2018). Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model. Journal of Global Fashion Marketing, 9(3), 237–251. https://doi.org/10.1080/20932685.2018.1461020

Cotte, J., & Wood, S. L. (2004). Families and innovative consumer behavior: A triadic analysis of sibling and parental influence. Journal of Consumer Research, 31(1), 78–86. https://doi.org/10.1086/383425

Gong, W. (2020). Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog. Asia Pacific Journal of Marketing and Logistics, 33(6), 1437–1454. https://doi.org/10.1108/APJML-12-2019-0747

Güney, O. I., & Giraldo, L. (2020). Consumers’ attitudes and willingness to pay for organic eggs: A discrete choice experiment study in Turkey. British Food Journal, 122(2), 678–692. https://doi.org/10.1108/BFJ-04-2019-0297

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., Black, W. C., & Anderson, R. E. (2019). Multivariate data analysis (Eighth). Cengage Learning EMEA.

Hansmann, R., Baur, I., & Binder, C. R. (2020). Increasing organic food consumption: An integrating model of drivers and barriers. Journal of Cleaner Production, 275, 123058. https://doi.org/10.1016/j.jclepro.2020.123058

Hien, N. N., Phuong, N. N., van Tran, T., & Thang, L. D. (2020). The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation. Management Science Letters, 10(6), 1205–1212. https://doi.org/10.5267/j.msl.2019.11.038

Hong, K. J., Park, N. L., Heo, S. Y., Jung, S. H., Lee, Y. B., & Hwang, J. H. (2021). Effect of E-health literacy on COVID-19 infection-preventive behaviors of undergraduate students majoring in healthcare. Healthcare (Switzerland), 9(5). https://doi.org/10.3390/healthcare9050573

Jing, P., Huang, H., Ran, B., Zhan, F., & Shi, Y. (2019). Exploring the factors affecting mode choice intention of autonomous vehicle based on an extended theory of planned behavior-A case study in China. Sustainability (Switzerland), 11(4), 1–20. https://doi.org/10.3390/su11041155

Juliandi, A. (2018). Structural Equation Model Partial Least Square ( Sem-Pls ) Dengan SmartPLS. Modul Pelatihan, 1–4.

Jun, S. H. (2020). The effects of perceived risk, brand credibility and past experience on purchase intention in the Airbnb context. Sustainability (Switzerland), 12(12). https://doi.org/10.3390/su12125212

Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2019). Measuring brand image: a systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), 227–265. https://doi.org/10.1007/s11846-017-0251-2

Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38(February), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004

Raza, S. H., Zaman, U., Ferreira, P., & Farías, P. (2021). An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective knowledge, and risk reduction. International Journal of Environmental Research and Public Health, 18(10). https://doi.org/10.3390/ijerph18105264

Syah, T. Y. R., Munthe, R. M., Dewanto, D., & Roespinoedji, R. (2021). The Moderating Effects of Risk and Subjective Norm Perception Towards Consumers’ Trust and Online Purchase Intention. Review of International Geographical Education Online, 11(6), 1268–1279. https://doi.org/10.48047/rigeo.11.06.142

Wang, Y., & Ye, T. (2022). Applications of Artificial Intelligence Enhanced Drones in Distress Pavement, Pothole Detection, and Healthcare Monitoring with Service Delivery. Journal of Engineering (United Kingdom), 2022. https://doi.org/10.1155/2022/7733196

Yarimoglu, E., & Gunay, T. (2020). The extended theory of planned behavior in Turkish customers’ intentions to visit green hotels. Business Strategy and the Environment, 29(3), 1097–1108. https://doi.org/10.1002/bse.2419

Yin, S., Wu, L., Du, L., & Chen, M. (2010). Consumers’ purchase intention of organic food in China. Journal of the Science of Food and Agriculture, 90(8), 1361–1367. https://doi.org/10.1002/jsfa.3936

Zhang, F., Sun, S., Liu, C., & Chang, V. (2020). Consumer innovativeness, product innovation and smart toys. 111(3), 459–475. https://doi.org/10.4213/mzm13256

Downloads

Published

2024-01-20

How to Cite

Setiadi, I. ., & Ruswanti, E. (2024). Analisa Kesadaran Masyarakat Terhadap Polahidup Sehat Dengan Makanan Organik. Jurnal Pengabdian Kepada Masyarakat Nusantara, 5(1), 20-25. Retrieved from https://ejournal.sisfokomtek.org/index.php/jpkm/article/view/2220