Pemberdayaan UMKM Dengan Pelatihan Branding Dan Penguatan Pemasaran Produk Menggunakan Strategi Branding Di Kebraon

Muhammad Ricky Setiawan; Eko Purwanto

Authors

Muhammad Ricky Setiawan Universitas Pembangunan Nasional "Veteran" Jawa Timur
Eko Purwanto Universitas Pembangunan Nasional “Veteran” Jawa Timur

Keywords:

Brand, Kebraon, MSMEs, Marketing

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy in Indonesia. This is due to the existence of MSMEs jobs, poverty eradication, contributions to innovation and the GDP of Indonesia can be created. The era of the Industrial Revolution 4.0 concerning the development of MSMEs in Indonesia, the owners and or managers of the MSMEs are required to compete. The village in Kebraon became a suitable choice as a place to carry out service activities to the community, MSMEs perpetrators and the community around have branding problems products. To overcome these problems students planned programmes related to socialization about branding and logo consultation with MSMEs and the dissemination of brochures to MSMEs actors and the society in kebraon. The purpose of this community's dedication is to help develop and enhance branding and product logo knowledge to local MSMEs. The method used is with education, support to the perpetrators of MSMEs and the community around in Kebraon. The results of the activities that have been carried out through community dedication to MSMEs and local communities, contribute in improving the understanding and skills of small business operators. With the knowledge given, MSMEs can strengthen their product identity and improve branding management, build community brand awareness to products, open up opportunities for sustainable business growth.

Downloads

Download data is not yet available.

References

Anggriani, D. (2019). Pengaruh Merek (Brand), Kemasan (Packaging) dan Harga (Price) Terhadap Keputusan Pembelian Selai Buah Homemade Marwah di Medan. Jurnal Manajemen Tools, 11(2), 1-12.

Elliot, Rundle-thiele, & Waller. (2014). Marketing. Australia

Irawan, D., & Affan, M. W. (2020). Pendampingan Branding Dan Packaging Umkm Ikatan Pengusaha Aisyiyah Di Kota Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(1), 32-36.

Lidyasuwanti, A., Rinuastuti, H., & Furkan, L. M. (2017). Pengaruh kemasan, brand image dan brand trust terhadap minat beli konsumen pada produk pancake durian sharie radjanya di Kota Mataram. Jurnal Magister Manajemen Universitas Matara.

Nainggolan, A. (2018). Competitive Advantage dan Upaya Meningkatkan Laba Perusahaan. Jurnal Manajemen, 4(1), 1-14.

Rizaldi, T., & Putranto, H. A. (2018). Penerapan digital marketing sebagai strategi marketing dan branding pada UMKM. Prosiding.

Rufaidah, P., Padjadjaran, U., & Rufaidah, P. (2015). Branding Strategy BerbasisEkonomi Kreatif : Triple Helix vs . Quadruple Helix Branding Strategy BerbasisEkonomi Kreatif : Triple Helix vs . Quadruple Helix. In Researchgate.https://doi.org/10.13140/RG.2.1.4132.7208

Rusdi, M. (2019). Strategi Pemasaran untuk Meningkatkan Volume Penjualan pada Perusahaan Genting UD. Berkah Jaya. Jurnal Studi Manajemen Dan Bisnis, 6(2), 83-88.

Sherlin, I. (2016). Pengaruh Inovasi Produk Dan Kinerja Pemasaran Terhadap Keunggulan Bersaing (Studi Kasus Industri Kecil Dan Menengah Batik Kerinci). Jurnal Benefita, 1(3), 105-112.

Willy, W., & Nurjanah, S. (2019). Pengaruh kemasan produk dan rasa terhadap minat beli yang berdampak pada keputusan pembelian pelanggan minuman energi. Jurnal Ilmu Manajemen, 8(2), 65-74.