Pemberdayaan Digital Umkm di Desa Kemiri Kepanjen: Workshop Fotografi Produk sebagai Solusi Pemasaran Modern

David  Kaluge; Silvi Asna  Prestianawati; Nazhira  Mustaqilla; Annaurah Kireina Akmal  Tamim; Rr Ayu Firdausiah

Authors

David Kaluge Universitas Brawijaya
Silvi Asna Prestianawati Universitas Brawijaya
Nazhira Mustaqilla Universitas Brawijaya
Annaurah Kireina Akmal Tamim Universitas Brawijaya
Rr Ayu Firdausiah Universitas Brawijaya

Keywords:

UMKM, Fotografi Produk, Pemasaran Digital, Branding, Literasi Visual

Abstract

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kapasitas visual branding pelaku UMKM di Desa Kemiri melalui optimalisasi fotografi produk menggunakan smartphone. Permasalahan utama mitra adalah keterbatasan teknis fotografi dan rendahnya kesadaran akan pentingnya estetika visual dalam membangun kepercayaan konsumen digital. Kegiatan dilaksanakan melalui metode capacity building berbasis action learning kepada 16 pelaku UMKM, mencakup teknik pencahayaan alami, komposisi, dan pengeditan sederhana. Hasil pelatihan menunjukkan peningkatan signifikan pada kompetensi peserta, di mana rata-rata pemahaman teknis meningkat dari 32% menjadi 77%. Simpulan dari pengabdian ini adalah optimalisasi perangkat sederhana mampu mentransformasi kualitas konten pemasaran secara mandiri tanpa ketergantungan pada alat profesional mahal. Implikasi jangka panjang dari kegiatan ini adalah penguatan daya saing digital UMKM perdesaan yang berkelanjutan melalui kemandirian literasi visual.

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