Implementasi Digital Marketing UMKM Erni Cake and Cookies Desa Mojotengah Kecamatan Bareng Kabupaten Jombang

Authors

  • Alifia Siska Yuliana Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
  • Sishadiyati Sishadiyati Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
  • Wiwin Priana Primandhana Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

DOI:

https://doi.org/10.55338/jpkmn.v4i3.1228

Keywords:

UMKM, Digital Marketing, Facebook Marketplace, WhatsApp Business, Instagram

Abstract

Digital marketing is a marketing activity that utilizes digital technology sophistication. By implementing digital marketing, business activities will be more efficient, and can increase the productivity of MSMEs. The focus of implementing digital marketing is the UMKM Erni Cake and Cookies whose business development has not optimally utilized information technology. The implementation method begins with conducting surveys and interviews, digital marketing outreach, mentoring, and evaluation. The platforms chosen as a means of product promotion are Facebook Marketplace, WhatsApp Business, and Instagram. The results obtained from the implementation of digital marketing at Erni Cake and Cookies UMKM are that UMKM owners feel helped and feel the impact such as interaction with new prospective buyers on one of the platforms used as a means of promotion. In order to maximize the use of digital marketing, a consistent attitude is needed in posting products on various platforms, so that it will attract new potential buyers.

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Published

2023-08-12

How to Cite

Siska Yuliana, A. ., Sishadiyati, S., & Priana Primandhana, W. . (2023). Implementasi Digital Marketing UMKM Erni Cake and Cookies Desa Mojotengah Kecamatan Bareng Kabupaten Jombang. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(3), 1902-1907. https://doi.org/10.55338/jpkmn.v4i3.1228

Issue

Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)

Section

Articles

License

Copyright (c) 2023 Alifia Siska Yuliana, Sishadiyati Sishadiyati, Wiwin Priana Primandhana

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.