Implementasi Digitalisasi UMKM di Kabupaten Boyolali Melalui Pelatihan Pemasaran Online

Myra Andriana; Tantik  Sumarlin; Sindhu Rakasiswi; Nining Fitriani; Dwi Setiawan; Yuli Fitrianto; Gibson Manalu; Ayyub Hamdanu Budi Nurmana

doi:10.55338/jpkmn.v4i2.936

Authors

Myra Andriana, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Tantik Sumarlin, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Sindhu Rakasiswi, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Nining Fitriani, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Dwi Setiawan, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Yuli Fitrianto, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Gibson Manalu, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia
Ayyub Hamdanu Budi Nurmana, Universitas Sains dan Teknologi Komputer, Semarang, Indonesia

DOI:

https://doi.org/10.55338/jpkmn.v4i2.936

Keywords:

Digitalisasi, Pemasaran Online , UMKM, Kabupaten Boyolali, Warung Makan AJB

Abstract

Mojosongo Subdistrict, Boyolali District with material on implementing marketing strategies by optimizing Facebook social media and endorsements through local influencers which aim to increase sales and increase buyer visits. Influencers can create an increased brand image, are inexpensive in cost and have a level of popularity, ability, reputation, and expertise in endorsing a product or service. The presentation of the material was accompanied by hands-on practice and also given time for discussion and questions and answers between the presenters and participants in community service activities (PkM). This activity was carried out face to face which was enthusiastically attended by the owners and employees of the AJB food stall in Boyolali. Online marketing training activities involve a team of lecturers from the University of Science and Computer Technology (STEKOM) Semarang from various cross-disciplinary fields, such as information systems, graphic design, computerized accounting and informatics engineering. It is hoped that from the results of this training, MSME actors can continue to improve their skills in the field of online marketing.

Downloads

Download data is not yet available.

References

Firmansyah, D., Suryana, A., Rifai, A. A., & Dr, D. (2022). PMD (Pelatihan Media Digital) sektor usaha mikro dan kecil handycraft Bambu di KAA sukabumi guna meningkatkan pemasaran online berbasis Marketplace di Era Ekonomi Digital. J-Abdi, 1(10), 2805–2816.

Gellysa Urva, Pratiwi, M., & Oemara Syarief, A. (2022). Optimalisasi Media Sosial Sebagai Penunjang Digital Marketing. ABDINE: Jurnal Pengabdian Masyarakat, 2(1), 56–61. https://doi.org/10.52072/abdine.v2i1.301

Hakim, L. (2019). Pelatihan Pemasaran Online Berbasis Marketplace Bagi UMKM Dalam Merespon Perubahan Perilaku Konsumen. LOYALITAS, Jurnal Pengabdian Kepada Masyarakat, 2(1), 74–91. https://ejournal.iaida.ac.id/index.php/loyal/article/view/353

Hasbiansyah, O., Maryani, A., & Rachmawati, I. (2014). O Hasbiansyah, 2 Anne Maryani, 3 Indri Rachmawati, 4 Zulfebrigs. Prosiding Seminar Nasional Penelitian dan PKM Sosial, Ekonomi dan Humaniora, 693–698.

Jayani, D. H. (2021). 96,92% Tenaga Kerja Berasal dari UMKM. https://databoks.katadata.co.id/datapublish/2021/08/12/9692-tenaga-kerja-berasal-dari-umkm

Lingga Yuliana, Adrian A. Wijanarko, Andri Mat Raharjo, Sri Harnanih, & Maya Firdiana. (2022). Peranan Influencer Dalam Meningkatkan Penjualan Produk Selama Kondisi Pandemi. Jurnal Bisnis Terapan, 6(1), 75–88. https://doi.org/10.24123/jbt.v6i1.4874

Maftuhah, R., & Rafsanjani, H. (2019). Pelatihan Strategi Pemasaran Melalui Media Online Pada Produk Usaha Rumahan Krupuk Bawang dan Kripik Sukun. Aksiologiya : Jurnal Pengabdian Kepada Masyarakat, 3(2), 227–235.

Mulyantomo, E., Sulistyawati, A. I., & Triyani, D. (2021). Pelatihan Pemasaran Online Dan Digital Branding Dimasa Pandemi Covid-19 Bagi Pelaku UMKM di Desa Tegalarum Kecamamatan Mranggen Kabupaten Demak. Tematik, 3(2), 199–210. https://156.67.218.228/index.php/tematik/article/view/4218%0Ahttps://156.67.218.228/index.php/tematik/article/download/4218/2318

Rismaningsih, F., Agustine, D., & ... (2021). Pelatihan Pemasaran Online Kerajinan Anyaman Bambu Desa Rancagong. Jurnal Pengabdian Masyarakat Teknik, 3(2), 57–64. https://doi.org/10.24853/jpmt.3.2.57-64

Sugiharto, S. A., Ramadhana, M. R., Psi, S., & Psi, M. (2018). Pengaruh kredibilitas influencer terhadap sikap pada merek (studi pada mahasiswa Fakultas Komunikasi dan Bisnis Universitas Telkom). Jurnal ilmu politik dan komunikasi, 7(2).