The Effect Of Location And Product Quality On Consumer Purchase Interest (Study On Msme Kaf Fried Chicken Jombang)

Authors

  • Ali Muhammad Shofwan STIE PGRI Dewantara Jombang
  • Erminati Pancaningrum STIE PGRI Dewantara Jombang

Keywords:

location, product quality, customerbuying interest

Abstract

This study aims to examine the effect of location and product quality on consumer buying interest at MSME KAF Fried Chicken Jombang. Quantitative research method, by collecting data in the field using the questionnaire method. The research population consisted of all KAF Fried Chicken Jombang MSME consumers, with a sample of 100 consumers. Data analysis was performed using inferential analysis method, as well as testing the hypothesis and the coefficient of determination. Based on the results of the study, it was found that there was a positive and significant influence between location and consumer buying interest at KAF Fried Chicken. That is, the more strategic the location, the higher consumer buying interest tends to be. In addition, a positive and significant influence was found between product quality and consumer buying interest at KAF Fried Chicken. High product quality has the potential to influence consumers to buy products. Thus, this study concludes that location and product quality play an important role in increasing consumer buying interest at MSME KAF Fried Chicken Jombang.

Downloads

Download data is not yet available.

References

Abraham H. Maslow, 2010, Motivation and Personality. Rajawali, Jakarta.

Ahmad Tanzeh. 2011. Metodologi Penelitian Praktis. Yogyakarta: Teras Rosdakarya.

Ajzen, I. 1991. The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50: 179-211.

Ali, M., Musa, M., & Hussain, K. (2017). Impact of product quality on consumer purchase intention. International Journal of Academic Research in Business and Social Sciences, 7(9), 54-68.

Anderson, N. H. (2011). Foundations of information integration theory. Academic Press.

Arikunto, S. (2019). Prosedur Penelitian. Jakarta: Rineka cipta.

Armstrong, G., & Kotler, P. (2015). Marketing: An Introduction, 12th Edition. Pearson.

Berry, H., & Kyriakopoulos, K. (2014). Location-based marketing: A review. Journal of Marketing Management, 30(11-12), 1239-1280.

Czakon, W. (2015). Factors determining the choice of location for a new enterprise. Entrepreneurial Business and Economics Review, 3(1), 55-68.

Ghauri, P. N., & Cateora, P. R. (2014). International marketing (4th ed.). McGraw-Hill Education.

Ghozali, Imam. 2018. Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro: Semarang.

Juran, J. M., & Gryna, F. M. (2016). Juran's quality handbook. McGraw Hill Professional.

Kim, J. H., Lee, M., & Park, S. Y. (2017). Effects of perceived quality, perceived value, and trust on repurchase intention: A study of cosmetics products. Journal of Open Innovation: Technology, Market, and Complexity, 3(1), 1-12.

Kotler, P., & Keller, K. L. (2016). Marketing management. Pearson Education Limited.

Kusumo, A. D. (2021). Pengaruh Kualitas Produk, Harga, dan Lokasi Terhadap Minat Beli Konsumen pada Produk Fashion di Jakarta. Jurnal Ilmiah Manajemen Bisnis dan Terapan, 5(1), 45-56.

Lee, H., Koo, D. M., & Chang, D. (2019). Impact of store location on consumer store choice behavior: a case of South Korea. Asia Pacific Journal of Marketing and Logistics, 31(2), 343-360.

Lee, K. H., & Tan, J. (2019). The impact of retail store location on consumer behavior. Journal of Retailing and Consumer Services, 50, 431-438.

Mudrajad Kuncoro, (2013). “Metode Riset untuk Bisnis dan Ekonomi” Edisi 4. Jakarta: Erlangga.

Mursalim, F. (2018). Faktor-faktor yang Mempengaruhi Keputusan Konsumen dalam Membeli Produk di Toko Modern. Jurnal Riset Bisnis dan Investasi, 1(1), 41-51.

Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being (13th ed.). Pearson.

Sugiyono (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alphabet.

Widodo, A. (2019). Pengaruh Kualitas Produk, Lokasi, dan Promosi Terhadap Minat Beli Konsumen pada Industri Kecil dan Menengah di Yogyakarta. Jurnal Bisnis dan Manajemen, 17(1), 29-40.

Wijaya, I. K. (2020). Pengaruh Lokasi dan Kualitas Produk Terhadap Minat Beli Konsumen pada Industri Makanan dan Minuman di Bali. Jurnal Manajemen Pemasaran, 3(2), 81-88.

Yan, R., Sun, L., & Wu, J. (2018). How store image affects customer satisfaction and loyalty: An empirical study of supermarket customers in China. Journal of Retailing and Consumer Services, 41, 48-59.

Downloads

Published

2023-08-10

How to Cite

Shofwan, A. M., & Pancaningrum, E. (2023). The Effect Of Location And Product Quality On Consumer Purchase Interest (Study On Msme Kaf Fried Chicken Jombang). Jurnal Sains Dan Teknologi, 5(1), 18-25. Retrieved from https://ejournal.sisfokomtek.org/index.php/saintek/article/view/1309

Issue

Vol. 5 No. 1 (2023): Jurnal Sains dan Teknologi

Section

Article

License

Copyright (c) 2023 Ali Muhammad Shofwan, , Erminati Pancaningrum

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.