Improving The Regional Economy by Promoting Branding in Local SMEs

Meriam Esterina; Nenden  Nur Annisa; Aby  Wahyu Ramadhani

doi:10.55338/jpkmn.v4i3.1340

Authors

Meriam Esterina, Muhammadiyah University of Purworejo, Indonesia, Indonesia
Nenden Nur Annisa, Muhammadiyah University of Purworejo, Indonesia, Indonesia
Aby Wahyu Ramadhani, Muhammadiyah University of Purworejo, Indonesia, Indonesia

DOI:

https://doi.org/10.55338/jpkmn.v4i3.1340

Keywords:

SMEs, Branding, Logo

Abstract

SMEs have a big role in supporting the regional economy. Many efforts have been made by all parties, both the central and regional governments so that SMEs can continue to grow. SMEs practitioners in Kalimiru Village, Purworejo, are still limited in number and the average age of them are old. They do not know about the importance of branding and the logo used. The aims of this community service program are to be able to develop the local economy of the local area by empowering home-based businesses to become productive local SMEs. Effective training and socialization of branding and logo design were provided to the people of Kalimiru village to optimize their home industry. Branding and logo design training was given to 20 people Kalimiru Village SMEs. The selected participants already had their own products. Participants are given knowledge about branding in language that is easy to understand so that it is easier to be accepted. Participants were also introduced with making logo designs and media that can be used. The results of this community service program are participants have understood the importance of branding and the media to create their creative logos to support the marketing of their products. Through strong branding and an effective logo, it is hoped that SMEs can be more advanced and support the improvement of the regional economy.

Downloads

Download data is not yet available.

References

Aaker, D. 2014. Aaker On Branding. Jakarta: PT Gramedia Pustaka Utama.

Ainun, N., Wahida, A., & Maming, R. (2023). Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM. JESYA. Jurnal Ekonomi dan Ekonomi Syariah. Vol. 6 No. 1.

Arifanti, L. D. (2018). Branding UMKM (Usaha Mikro dan Kecil Menengah) Terang Bulan Crispy Affan di Kelurahan Mojo. Skripsi. Tidak diterbitkan. Universitas Islam Negeri Sunan Ampel Surabaya. Fakultas Dakwah dan Komunikasi. Jurusan Komunikasi.

Destrina, A. A., Lukyanto, G. C., Clara, M., & Siti, D. (2022). Pentingnya Peran Logo Dalam Membangun Branding Pada UMKM Rajutan BKL Bismo. 1473–1478.

Fanaqi, C., Pratiwi, R. M., & Firmansyah, F. (2020). Strategi Branding Pelaku Usaha Pariwisata di Masa Pandemi. Business Innovation and Entrepreneurship Journal, 2(4), 263–273. https://doi.org/10.35899/biej.v2i4.172.

Halim, A. (2020). Pengaruh Pertumbuhan Usaha Mikro, Kecil Dan Menengah Terhadap Pertumbuhan Ekonomi Kabupaten Mamuju. GROWTH: Jurnal Ilmiah Ekonomi Pembangunan. Volume 1, No. 2, 2020.

Listya, A., & Rukiah, Y. (2018). Visual Branding Produk Belimbing Olahan Umkm Depok Melalui Desain Logo. Demandia. Vo. 3 No. 2.

Oktaviani, F., Sariwaty, Y., Rahmawati, D., Gusfiani, A., Ramdani, D. (2018). Penguatan Produk UMKM “Calief” Melalui Strategi Branding Komunikasi. Jurnal Abdimas BSI. Vol. 1 No. 2.

Saifulloh, M. (2021). Branding Product Pelaku Usaha Mikro Kecil Menengah Kuningan Barat Jakarta Selatan. Jurnal Pustaka Dianmas, Vol 1, No. 1.

Saputra, D., & Syafwandi, M. S. (2017). Perancangan Logo Wisata Alam Lembah Harau Di Kabupaten Lima Puluh Kota. DEKAVE: Jurnal Desain Komunikasi Visual. Vol. 5 No. 2, 1–25. https://doi.org/https://doi.org/10.24036/dekave.v5i2.8286

Tjahtjawulan, I. (2022). Branding Ukm Untuk Meningkatkan Nilai Produk: Hasil Kolaborasi Dengan Aliansi Kuliner Indonesia Dan Selow Food. Jurnal PKM: Pengabdian kepada Masyarakat. Vol. 05 No. 03.

https://www.online-pajak.com/seputar-pph-final/peran-umkm. Accessed on July, 21 2023.

https://www.antaranews.com/berita/3397599/kemenkop-ukm-targetkan-24-juta-umkm-masuk-ekosistem-digital-pada-2023. Accessed on July, 21 2023.

https://store.sirclo.com/blog/proyeksi-umkm-2023/. Accessed on July, 21 2023.

https://www.ekon.go.id/publikasi/detail/5047/menko-airlangga-potensi-umkm-menjadi-modal-dalam-ekosistem-pengembangan-ekonomi. Accessed on July, 21 2023.

https://www.kominfo.go.id/content/detail/46385/umkm-kembali-jadi-pahlawan-ekonomi-di-tahun-2023/0/berita. Accessed on July, 21 2023.