Penerapan Digital Marketing pada UMKM E&E Seafood di Baloi Kota Batam

Hesniati; Eddy Oktarianto

Authors

Hesniati, Universitas Internasional Batam, Indonesia
Eddy Oktarianto, Universitas Internasional Batam, Indonesia

Keywords:

Digital Marketing, MSMEs, Social Media, Sale, Promotion

Abstract

E&E Seafood is a Micro, Small and Medium Enterprise (MSME) which operates in the sale of food and drinks, especially food with nuances of Chinese and Indonesian cuisine, located in Batam City. This MSME, which has been around for 3 years, has moved 3 times, so many customers have lost contact, and this has caused a decrease in turnover due to a decrease in food orders. The aim of this activity is to apply digital marketing using social media to E&E Seafood MSMEs to introduce them further to the public and increase sales turnover. The method used to overcome the problems that occur in E&E Seafood MSMEs is by carrying out digital marketing which carries out promotions related to food sold using the social media applications Instagram and Facebook. After carrying out this community service activity for 3 months, it can be concluded that the activities carried out smoothly are in accordance with the objectives of this activity. Where the author has carried out digital marketing promotions using Instagram and Facebook applications and producing a module to continue promotional activities for E&E Seafood MSMEs.

Downloads

Download data is not yet available.

References

Indika, D. R., & Jovita, C. (2017). MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN. Jurnal Bisnis Terapan, 1(1), 25–33.

Khornida Marheni, D., Oktarianto, E., & Onesimus Sijabat, A. (2021). PELAKSANAAN DIGITAL MARKETING DALAM MENGATASI PENURUNAN OMSET KOPITIAM PASAR RAYA. Prosiding National Conference for Community Service Project (NaCosPro), 3(1), 954–963. http://journal.uib.ac.id/index.php/nacospro

Lady, O., Sentoso, A., Aprillia, N., Oktarianto, E., Kwek, K., & Studi Manajemen, P. (2023). PENERAPAN STRATEGI PEMASARAN DIGITAL PADA TOKO NEW PELITA MOTOR DI KOTA BATAM. Jurnal Pengabdian Kepada Masyarakat (J-Abdi), 3(2), 7. http://bajangjournal.com/index.php/J-ABDI

Purwianti, L., & Susanty, S. (2023). Penerapan Digital Marketing Pada UMKM Nasi Campur SPL 88. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 4(4), 3614–3619. https://doi.org/10.55338/jpkmn.v4i4

Qurtubi, Febrianti, M. A., Sugarindra, M., Hidayat, A., & Suyanto, M. (2022). The Impact of Digital Marketing: A Systematic Literature Review. International Journal of Interactive Mobile Technologies, 16(13), 15–29. https://doi.org/10.3991/ijim.v16i13.30609

Saputra, S., & Rangkuti, P. W. (2023). The Application of Digital Marketing to MSMEs Mandiri Maju Jaya Store. GANDRUNG: Jurnal Pengabdian Kepada Masyarakat, 4(1), 701–713. https://doi.org/10.36526/gandrung.v4i1.2384

Wulandari, R. I., Prasasti, Y., Putri, N. A., Dharmawan, J. A., Ricy, N.:, & Wulandari, I. (2023). Pemanfaatan Digital Marketing Untuk Pengembangan Pengenalan Produk UMKM di Kelurahan Rungkut Menanggal. In Jurnal Pengabdian Masyarakat Sabangka.

Yusneni Afrita, K., Nazifa, H., & Lubis, M. (2022). Penerapan Digital Marketing Dalam Rangka Meningkatkan Penjualan Pelaku UMKM di Desa Pematang Kasih. Jurnal Pengabdian Kepada Masyarakat.