Pembuatan Logo Sebagai Strategi Pemasaran Olahan Kripik Ceker Ayam Desa Sampalan Tengah

Komang Yudi  Suputra; Gusi Putu Lestara Permana; I Gusti Ngurah Darma Paramartha; Adie Wahyudi Oktavia Gama; Putu Purnama Dewi; I Made  Sudiksa

doi:10.55338/jpkmn.v5i4.4057

Authors

Komang Yudi Suputra, Universitas Pendidikan Nasional Denpasar, Indonesia
Gusi Putu Lestara Permana, Universitas Pendidikan Nasional, Indonesia
I Gusti Ngurah Darma Paramartha, Universitas Pendidikan Nasional, Indonesia
Adie Wahyudi Oktavia Gama, Universitas Pendidikan Nasional, Indonesia
Putu Purnama Dewi, Universitas Pendidikan Nasional, Indonesia
I Made Sudiksa, Universitas Pendidikan Nasional, Indonesia

DOI:

https://doi.org/10.55338/jpkmn.v5i4.4057

Keywords:

Marketing, Logo, Branding, Packaging

Abstract

Marketing is a vital aspect of company that involves all activities aimed at promoting products or services, generating value for customers, and building lasting relationships. A logo is a distinctive emblem or visual representation created to promptly convey the unique identity of a firm and facilitate easy recall. The efficacy of a logo in attracting attention and establishing a powerful impact on consumers can be a determining element in distinguishing a product or service from rivals. One of the main challenges encountered by the producers of chicken foot chips in Sampalan Tengah village is the struggle to effectively promote their products, specifically in creating a distinct brand identity. The endeavor to design a logo and revamp the packaging, carried out in Sampalan Tengah village, is a tactical measure to reinforce product recognition, boost competitiveness, and offer the community's unique products to a wider market.

Downloads

Download data is not yet available.

References

Alsoud, M., Trawnih, A., Yaseen, H., Majali, T., Alsoud, A. R., & Jaber, O. A. (2024). How could entertainment content marketing affect intention to use the metaverse? Empirical findings. International Journal of Information Management Data Insights, 4(2). https://doi.org/10.1016/j.jjimei.2024.100258

Dewi, N. K. T., Mandira, I. M. C., Kusuma, K., & Wijaya, G. C. (2023). Pembuatan Design Logo Dalam Penunjangan Umkm “Entil” Makanan Khas Desa Penatahan. Abdimas Galuh, 5(1), 617–624.

Fatmala, N. I., & Anwar, M. (2024). Strategi Branding pada UMKM Salad Buah Bintang Desa Mlorah Kecamatan Rejoso Kabupaten Nganjuk. Jurnal Pengabdian Kepada Masyarakat Nusantara. https://doi.org/http://doi.org/10.55338/jpkmn.v5i3.3583

Maduku, D. K. (2024). Social media marketing assimilation in B2B firms: An integrative framework of antecedents and consequences. Industrial Marketing Management, 119, 27–42. https://doi.org/10.1016/j.indmarman.2024.04.003

Martínez-Navarro, J., & Sellers-Rubio, R. (2024). Three decades of research on wine marketing. In Heliyon (Vol. 10, Issue 10). Elsevier Ltd. https://doi.org/10.1016/j.heliyon.2024.e30938

Mirzaei, A., Wilkie, D. C. H., & Burgess, A. J. (2024). Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness? Journal of Retailing and Consumer Services, 81. https://doi.org/10.1016/j.jretconser.2024.104032

Rahim, A. R., Ernawati, Sukaris, Amirrudin, N., Romadlon, P. N., & Kamaaluddin, M. F. (2023). Penerapan Branding Produk Untuk Meningkatkan Perekonomian Masyarakat Desa Ngampel Khususnya Pelaku UMKM. Journal of Community Service), 5(1).

Rahmawati, A. P. (2019). Perancangan Visual Branding Desa Wisata Nyatnyono Kecamatan Ungaran Barat Kabupaten Semarang.

Sembiring, F., Rahman, A., Fauziah, S., Sherenian, S., & Setiawan, Y. (2024). Peningkatan Branding Produk Umkm Desa Cisolok Berbasis Ekonomi Kreatif Melalui Media Sosial. In Jurnal Pengabdian Kepada Masyarakat Abdi Putra (Vol. 4, Issue 2).

Shandy Narmaditya, B., Sandi Sugiarto, N., Assabilqul Khoiriah, A., Sheila Anggraini, F., Maulidya Tungga Dewi, H., & Agustina, Y. (2022). Implementasi Branding Produk UMKM Desa Tumpakrejo Guna Meningkatkan Nilai Jual Produk. Jurnal Karinov, 5(2). https://doi.org/10.17977/um045v5i2p091

Syarif, A., Arip, G., Dhafa, D. A., Rahman, Y., Azizah, A. N., Zuraida, A., Muhammad, N. Z., & Aprilliani, N. K. (2023). Peningkatan Potensi Desa Dengan Personal Branding Produk. JURNAL PENGABDIAN KEPADA MASYARAKAT TABIKPUN, 4(1). https://doi.org/10.23960/jpkmt.v4i1.108

Tahir, A. H., Adnan, M., & Saeed, Z. (2024). The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. Heliyon, 10(16), e36254. https://doi.org/10.1016/j.heliyon.2024.e36254

Teangsompong, T., & Sawangproh, W. (2024). Understanding online purchase intention of plant-based foods: Exploring causal factors and moderating role of self-efficacy within the SOR theory. Heliyon, 10(10). https://doi.org/10.1016/j.heliyon.2024.e30785

Wahyu, J., Ariesta, N., & Rahma, A. A. (2023). Pemberdayaan UMKM Melalui Branding Produk di Desa Gedangan Kabupaten Jombang. Jurnal Ilmiah Wahana Pendidikan, 9(21), 381–387. https://doi.org/10.5281/zenodo.10077198

Zhang, L., & Esser, M. B. (2024). U.S. Adolescents’ Exposure to Alcohol Marketing: Self-Reported Exposure on the Internet and Traditional Media. AJPM Focus. https://doi.org/10.1016/j.focus.2024.100243