Implementasi Promotion mix Pada PT Batam Roda Jaya

Authors

  • Stanley Frenovsky Leowardi, Universitas Internasional Batam,  Indonesia
  • Edy Yulianto Putra, Universitas Internasional Batam,  Indonesia

Keywords:

PT Batam Roda Jaya, Instagram, Facebook, Shopee, Manual Book

Abstract

Batam Roda Jaya is a company in the form of a limited liability company (PT) engaged in the distribution sector. PT Batam Roda Jaya while carrying out its business activities has a problem, namely not having active marketing. For this reason, in helping partners, promotion mix is a strategy used to increase sales. The promotion mix used at PT Batam Roda Jaya is through promotion in terms of advertising and sales promotion. The data collection technique used was observation and interviews with 3 stages, namely the preparation stage, the implementation stage, and the assessment and reporting stage. Promotion mix implemented through social media, namely Instagram and Facebook. Then, register and input products on e-commerce on the Shopee platform and make price discounts on certain days. The author also makes a manual book that makes it easy for employees and partner owners to run the project. The implementation of digital marketing will help partners market their products to a wider market, not only in Batam city but throughout Indonesia.

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References

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Published

2023-01-29

How to Cite

Stanley Frenovsky Leowardi, & Edy Yulianto Putra. (2023). Implementasi Promotion mix Pada PT Batam Roda Jaya. Jurnal Pengabdian Kepada Masyarakat Nusantara, 3(2.2), 1748-1754. Retrieved from http://ejournal.sisfokomtek.org/index.php/jpkm/article/view/656

Issue

Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara

Section

Articles

License

Copyright (c) 2023 Stanley Frenovsky Leowardi, Edy Yulianto Putra

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.