Pengaruh Persepsi Harga dan Penilaian Produk Pakaian di Shopee Terhadap Keputusan Pembelian Mahasiswa Universitas HKBP Nommensen Medan

Elsha T.A  Simbolon; Duta Falensia  Saragih; Romauli  Pardosi; Shendy  Pardede; Yessica Ocnita Sari  Sitorus; Edgar  Octoyuda

doi:10.55338/jumin.v6i3.5680

Authors

Elsha T.A Simbolon Universitas Satya Terra Bhinneka
Duta Falensia Saragih Universitas Satya Terra Bhinneka
Romauli Pardosi Universitas Satya Terra Bhinneka
Shendy Pardede Universitas Satya Terra Bhinneka
Yessica Ocnita Sari Sitorus Universitas Satya Terra Bhinneka
Edgar Octoyuda Universitas Satya Terra Bhinneka

DOI:

https://doi.org/10.55338/jumin.v6i3.5680

Keywords:

Persepsi Harga, Penilaian Produk, Keputusan Pembelian

Abstract

This research was conducted to measure the influence of price perception and assessment of clothing products at Shopee on the purchasing decisions of HKBP Nommensen Medan University Students. The population used in this research were HKBP Nommensen Medan university students who had purchased clothes at Shopee. The research method used was quantitative with a sample size of 113 people. The data processing technique used in this research is Partial Least Square. In processing the data obtained using SmartPLS 3.0 software, the results of this research show that 1) price perception has a positive and significant effect on purchasing decisions; 2) price perception has a positive and significant effect on purchasing decisions.

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